BG customers are more knowledgeable, more appreciative, and more loyal to your dealership or shop. They’re aware of the fluid services you offer and why those services are important. Our industry-honored Maintenance Awareness Program® enhances your customers’ loyalty, giving them a greater understanding and appreciation for the value of your services.
See for yourself the difference that BG can generate for your business:
Service Department Profitability
BG's on-going commitment to consumer education gives your dealership or shop the exposure and service lane tools to increase revenue:
PRODUCTS: We offer a most complete line of exceptional products designed specifically for each application--from transmission flushes to A/C service, brake flushes to fuel induction service.
MARKETING: We actually help you sell these servicesto your customers with customized marketing plansthat help you obtain your profit goals. We can provide detailed service menus for you and your customers, initiate and manage motivational programs for your service advisors and even train an on-site person to take fluid samples for the most effective, low-key selling approach: a simple show and tell.
TRAINING: We offer ongoing training for yourtechnicians to insure they all have the proper skills to perform the services. We also offer a special "Service Advisor College" training that focuses on capturing more of the dollars per car available in all aspects of the service department.
EQUIPMENT: We offer some of the best machines available for each job. These are very easy to use and maintain.
CUSTOMER SATISFACTION: Well designed preventive maintenance programs are very well received by your customers. They appreciate your attention to detail and keep returning regularly!